On the morning of March 3rd, Sunward mini excavators ceremoniously shipped to Japan, which marked that Sunward became the leading China's well-known excavator brand to enter the Japanese market. This batch of tailless series mini excavator is customized designed and produced by Sunward for the demand of Japanese customers and market.
The tailless excavator series is small in appearance, practical and efficient, outstanding in performance, with the function of arm deflection, and can be equipped with dozens of different attachments to meet different construction needs. The series of tailless excavators has just won the re-evaluation and shortlisted certificate of China excellent industrial design award, and it is one of the star products of Sunward.
Japan is the world's second largest construction machinery manufacturing power, and its micro-excavator technology level is among the forefront in the world. However, through the efforts of innovation, research and development and lean manufacturing, Sunward micro-excavators entered the Japanese market successfully and occupied the new heights of the international market.
The market breakthrough also stems from the efforts of Sunward in innovating online marketing mode in recent years. Since the outbreak of COVID-19, Sunward has made use of big data to improve its products and layout online sales network.
He Qinghua, chairman of Sunward, said that after more than 10 years of efforts in R&D and manufacturing, Sunward finally moved to the Japanese market this year, marking that Sunward has reached the world-class level in research and development and manufacturing of micro excavators
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