On November 18th, 2021 Global Dealer Conference of Sunward "Infinite Innovation, Sharing Future" was successfully held. Dealers from more than 150 countries and regions around the world attended the conference through online live broadcasting platform.
On the scene of the conference, SUNWARD brand story showed the innovation and entrepreneurship process of SUNWARD to dealers. Dealers also learned about intelligent workshops in SUNWARD Industrial Park and its innovative product clusters through online connection.
In the Q&A session, the principals of each business unit of SUNWARD gave detailed answers to the questions concerned by dealers and customers. In addition, the conference also invited Shi Yang, Research director of Off-Highway Research in China, to make a comprehensive analysis of the global construction machinery market trend.
The development of SUNWARD is inseparable from the support of agents. SUNWARD gave a series of awards to outstanding agents in the past year, also held an awarding ceremony for two new African agents.
Chairman He Qinghua stressed at the meeting that the international market will play an increasingly important role in the development of SUNWARD in the next stage. Each business unit will focus on the international market next year. The plan will not only focus on the size of the market, but also pay attention to the construction of overseas bases represented by national managers, including local service facilities and working conditions.
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